The Secret Of Marketing » advertising

Advertising- A Brand’s Communication Tool

admin — Tue, 31 Jan 2012 05:11:22 +0000

Advertising is a paid form of brand, service or business promotion and requires a proper and planned budget. Creative control is one distinguishing feature of advertising. Every advertisement requires creative control. Advertising is customer centric in nature. Customers play an important role in any major or minor ad campaign because they are the one who are going to decide the fate of the ad campaign.

Some benefits of advertising include

Advertising provides a major contribution to brand competition in the market. Advertising not only provides information about a product or service but also promotes innovation. Besides advertising also facilitates consumer satisfaction. The hidden fact is that no brand can progress without advertising. Big and small companies, individuals of all walks of life, major and minor events, concepts etc lay their base on advertising to get recognised in the market. Government and NGOs even use advertising to raise awareness of diseases such as AIDS, Dengue, Swine Flu etc and also for fighting terrorism.

The objective of an advertising campaign varies from one company to another. Some companies indulge in advertising to promote their product or service or to create buzz about their product while some companies indulge in advertising activities to launch new product in the market.

One checkpoint of advertising is to recognize the target market. Yes, this is a crucial strategy for any successful advertising and sales campaign. Once the advertiser recognizes his target group, the ad campaign can be deployed through different channels such as websites, newspapers, television, radio, magazines etc. Directing your advertisement in such reachable channels make the customers think that they are being addressed to. This creates a first hand experience about the brand and moulds their mindset.

Various forms of advertising are again based upon different themes. Among the various themes of advertising, motivational advertising is one of the effective themes of promoting a brand. The big motivators for consumers are fear, guilt, greed, ego etc. Fear is the most potent theme for motivational advertising. Fear can become a primary factor for indulging a potential target group in product selling. It will not be surprising to know that a wide range of advertisers indulge in fear themed ads simply because audiences really buy a product out of such fear themed ads.

Advertising as tool of brand communication will carry forth its own legacy in different mediums and with various available resources. It is up to the advertisers to decide and deploy which channel, tool and technique of a particular advertising campaign will suit best for which product.

How to Improve Your Business With Various Advertising Techniques?

admin — Mon, 16 Jan 2012 03:23:15 +0000

What is ooh?

With the improvements in science and technology improving the advertising has become easy with the help of digital ooh advertising technique. The ooh or out of home advertising has attracted the attention of more the 70% of the people thereby increasing the profit in business. This modern ooh advertising method has a lot of benefits. It can easily reach the consumers throughout the world and can deliver the message in various places. The ooh advertisement can reach the consumers fast and can serve as a platform for the business people to introduce their products.

Outdoor advertising:

Another form of advertising which is highly effective is the outdoor advertising which is done in pubs, restaurants, street and billboards. There are several reasons why most of the business people opt for outdoor advertising. Everybody who leaves home is exposed to the outdoor advertisement. They are consumer friendly and can easily attract a lot of customers.90% of the people look at the outdoor advertisements out of which 45% respond to it. Hence there are wide range of media outdoor advertising opportunities at trains, buses, postcards, shopping malls and supermarkets. Airport advertising is a upcoming form of outdoor advertising. Most of the customers can respond to the airport advertising.

Online advertising:

These days advertisements have become huge in number such that whether you sit in front of your computer or go outside you can have a look at them. Online advertising is a revolutionary new method which is cheap and offers many opportunities for various business and corporate companies throughout the world. Online advertisement is used as a potential tool to boost up the sales of the company products. Online advertisement techniques you can sell your products in the paid form as free of costs. All you need to do is to create an attractive and imaginative advertisement and add them in various websites.

Techniques of advertising:

Advertising India through media has been the most powerful form for all ages. As media outdoor advertising is a boon to business people who wish to increase their sales. Media is the best way to deliver the message to the target audience. It can create a good rapport between the customers and the product. The advertisement needs to be creative and should be able to convey the message to audience well. A well planned advertisement can bring tremendous changes in business by increasing the profit into many folds.

Reference Website: www.tdiindia.com

What Are The Modes of Airport And Outdoor Advertising?

admin — Wed, 11 Jan 2012 10:42:12 +0000

Advertising is a paid form of personal selling that promotes a brand, service or product. It is also known as the art of communication that promotes a particular product or service. Advertising as a tool of marketing communicates between the brand and the customer and hence acts as a bridge between the two. Advertising in India has become a trend or rather a fashion. Whether it’s a big company or a small one, advertisements have become an ideal means to promote its product or service.

Modes of outdoor advertising

Airport advertising: Considered as one the budget friendly mediums of promotion, airport advertising reaches its target audience easily and effectively. Airport advertising is low cost mode of advertising as compared to other means. Those people who are ‘on the go’ tend to spend quality time at the airport and it is one reason why airport advertising is one of the most effective means. Exclusive features about airport advertising include its high-glamour look, attention-grabbing duration, high-tech etc. Airport is a place where people from all across the world arrive or depart from, hence, this mode of promotion is one ideal means of advertising India to the rest of the world as well.

Outdoor advertising: Any mode of promotion that is carried out of home comes under outdoor advertising. There are various means of outdoor advertising that includes kiosks, jukeboxes, screens, billboards, sky-fliers, etc. This type or promotion requires a proper and planned budget and implementation of the same. This type of promotion is effective and result-orienting in nature. Various corporate sectors employ this means of advertisement to promote their products or services. Generally directed towards out of home audiences, this mode of promotion has been widely used by various advertisers and companies.

Outdoor advertising is also known as out of home advertising or OOH advertising. Since it is being carried out of home it is termed so. Out of home advertising or OOH advertising is totally different to print, internet or broadcast advertising. Digital signage is one of the popular means of OOH advertising. It is a form of electronic display that shows promotion and other messages for example projected images, plasma displays, LCD, LED etc.

Other modes of out of home advertising include the following:

Out of home advertising requires a huge budget as compared to other means of promotion. The promotional activities of this type of advertisements also include a dedicated plan and implementations. Besides, it needs a good team of advertising professionals to carry on this type of promotion. With an unprecedented rise in consumerism and also with more and more brands coming up in the market, this mode of promotion is booming. Most of the offline advertising agencies use this promotional mode to endorse their client’s product or service. The future of this mode of advertisement is yet to take new shapes and influence many advertising firms.

Plethora of Advertising Mediums For Advertisers!

admin — Sun, 25 Dec 2011 23:36:17 +0000

Advertisers have various advertising mediums to promote their brand business. Advertising brands through relevant medium or mediums has been continually going on for years. It is just that modern advertising mediums are technologically enriched and enhanced in nature. In this article, some brief ideas about a plethora of advertising mediums for advertisers are provided.

Television Advertising

For years, television ads have been entertaining Indian masses with every new commercial of brands. Indian Television commercials share a nostalgic fraternity with brand advertising in India ever since it came into existence. Educating, informing and entertaining Indian masses for all these years, television commercials are the most favourite means of advertising. Though outdoor advertising practices were already carried before television advertising, most of the Indian masses consider television ads as synonymous to brand advertising then and even now. The audio-visual advantages of television advertising make it the favourite means for the masses.

Radio Advertising differs from television ads in terms of the visual effects. In radio ads, one cannot see any visual. However, through sound effects, radio ads are informative to a great extent. The musical jingles of radio ads easily provide brand recall value to customers. Be it a long tiring drive or simply a leisurely time at home, radio ads for sure refresh us awhile.

Print Advertising

Print Advertising is considered the most dependable mode of brand promotion because what is once printed can always be relied upon as a source of information or reference. Imagine, one has to find the address of a particular brand store and the individual doesn’t have any facility of surfing internet to extract the address. A print ad of the brand in question which provides the address of the store can prove to be the exact solution of such problem.

Outdoor Advertising

Any promotion activity which is carried out of home or office comes under outdoor advertising. Also referred as OOH Advertising, promoting brands through outdoor media has become a common advertising practice for a wide range of brand owners and advertisers. Outdoor ads felt its presence in India even before other means of advertising were introduced. For all these years, the popularity of outdoor ads has increased inspite of the relentless competition prevailing in the market place. Airport Advertising, Metro advertising, Mall Advertising etc are the common practices of OOH brand promotion in India. Considered as a premium means of brand promotion, the importance of outdoor advertising will never be lessened in India.

Internet & Mobile Advertising

The hunts for personalized devices of brand promotion ended up no sooner than marketers discover internet and mobile devices as ideal means of brand promotion. Today, internet and mobile advertising offers exclusive and customised brand promotion solutions to a wide range of advertisers. Ensuring assured reach and impact on the target groups, internet and mobile advertising truly rock the Advertising planet at present.

How Advertising is Customer-Centric Marketing Tool

admin — Thu, 22 Dec 2011 08:59:20 +0000

Any advertising campaign targets a particular customer or target group. This makes advertising a customer-centric marketing tool. In the following paragraphs, let us acknowledge how advertising is an important marketing tool which is simultaneously a customer-centric activity.

As a brand business owner, one needs to attract new customers, prospects and leads through an advertising campaign. An ad campaign should also encourage existing customers to spend more on the brand or product. All in all, advertising can build credibility besides establishing and maintaining his brand identity.

One of the main purposes of brand advertising is to inform or remind target consumers about the various benefits offered by the brand. This again helps the brand owner to slowly build his sales. Any advertising campaign cannot guarantee quick or instant sales of the product. It will help the brand owner to come to the notice of customers, provide valuable information (directed to customers) and engage customers’ attention so that they are finally persuaded to adopt the product.

There are various mediums of advertising a particular product. Television advertising, outdoor advertising, radio advertising, print advertising etc are some common modes of brand promotion.

Through each and every single advertising media, the advertiser provides a compelling reason to customers so that they call, buy or make a trip to the retail store to buy the advertised product. Customers play a primary role in any advertising activity. Hence, advertisers should ensure that they design and craft the brand message best suiting the needs and requirements of customers.

It is again important to make your product to stand out from amongst its competitors. The ad message should also be attention grabbing so that customers respond to the same. Last but not the least, it is also important to make your brand accessible through multiple mediums of advertising. If customers can access your brand message through various channels, your brand will have a good recall value.

To advertise a brand means to popularise its image amongst target group and generate awareness about its features and associated benefits. Advertising is a significant tool of marketing used by brand owners to boost their brand businesses. Brand owners can advertise their brands through a particular advertising channel or through multiple channels of advertising. In today’s blog, let us have a look at some channels of advertising commonly adopted by advertisers.

One of the broadcast mediums of advertising is television media. Television Advertising is one of the most popular means of brand promotion. For years, television ads have been informing as well as entertaining target customers thereby providing valuable brand knowledge. The best part about television commercials is that they provide audio-visual impact on target audiences. Presenting the brand message through television channels provides a rich impact on customers as they can easily grasp the objective of the ad campaign.

Radio Advertising or brand promotion through radio channel is one of the common channels of advertising. Radio Ads are cost effective and can target massive numbers of customers at large. The increasing numbers of FM channels provide brand owners rich opportunity to advertise their brands through various radio channels.

Print Advertising or brand promotion through print media such as newspaper, pamphlets, brochures, leaflets etc is one of the popular means of advertising. The impact of print advertising is still rich in today’s hi-tech world. Various brand owners prefer to launch an ad campaign through print media.

Last but not the least, one of the most in-demand modes of advertising at present is mobile & internet media. Also acknowledged as the future medium of brand promotion, mobile & internet media is the new-age advertising mode to provide effective brand communication to customers. Providing customized brand message to target customers, mobile & internet media truly rocks at present as a contemporary advertising media.